Earth App — أرض
2,213% Click Growth in 6 Months
Saudi Arabia's first digital real estate map went from 39 clicks/month to dominating niche searches — surviving two major technical crises without losing momentum.
Starting Point
Key Challenges
Zero Search Visibility
Only 39 clicks & 5,690 impressions/month with no keywords ranking in Google's Top 10. Essentially invisible to their target audience.
Untapped Niche Market
Saudi digital real estate was largely uncharted SEO territory — no established content playbook to follow.
No Content Strategy
No blog, no keyword plan, no structured publishing to attract organic search traffic from buyers and investors.
Dual SEO + ASO Required
Needed parallel strategies for both the website (Google) and mobile app (App Store + Google Play) simultaneously.
Strategy
- Developed a full Arabic content strategy targeting high-intent Saudi real estate keywords — publishing 15 articles/month consistently
- Technical SEO audit and fix — crawlability, site structure, internal linking, and page speed optimization
- App Store Optimization (ASO) for both iOS App Store and Google Play — titles, descriptions, keyword fields
- Built 90+ blog articles over 6 months, each targeting specific neighborhood, investment, and land-buying queries
- Monitored and responded to two major technical crises without losing ranking momentum
Crisis Management — Rankings Protected Through Two Major Setbacks
Website Hacked — December 2025
Problem: Site hacked — 3 months of published content completely lost.
Response: Entire 3-month content backlog re-published in just 1 week.
Result: No significant traffic or ranking drop visible in data.
Resolved in 1 WeekDeveloper Deleted Top Pages — Early 2026
Problem: Theme upgrade with no backup — top-ranking pages completely deleted.
Response: Key pages fully re-optimized and restored in just 3 days.
Result: Rankings maintained — growth trend continued uninterrupted.
Resolved in 3 DaysResults After 6 Months
Key Insights
- Niche keywords beat broad keywords — specific, intent-driven terms produced faster rankings and better-qualified traffic
- Consistent content compounds — 15 articles/month meant 90+ articles each driving traffic 24/7 by month 6
- Rapid crisis response saves your investment — both major crises barely showed in the growth data because of fast expert response
- SEO + ASO = full-funnel visibility — optimizing website and app stores simultaneously captured user intent at two touchpoints
- 3,118% impression growth signals future acceleration — as authority grows, click-through rates will continue to improve
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